5 Things to do before selling on Amazon
If you are reading this blog, then you have probably heard the success stories of many people and businesses who are selling on Amazon. Some of them are wholesale companies while others are third party and retail arbitrage sellers. There are great success stories around those types of sellers, but in this blog, we are going to focus on branded sellers. If you are not familiar with Amazon, pay attention to these following facts:
- Amazon is the largest online shopping platform on the market today.
- 368 Million products are offered on their platform.
- Google went on record claiming that Amazon is its biggest competitor in search advertising.
- Pause for one second… Amazon just shipped 35 items in the time frame of you reading this.
When shopping for a product, you may recall seeing other sellers offering the same product for a lower or more expensive price or perhaps you are experiencing this as a seller right now. Every day there are thousands of sellers on the Amazon platform, but many of them are not marketing or managing themselves properly. ASDAL is the perfect choice for companies who are planning to sell on Amazon but aren’t sure how to get started. Amazon is a high risk, high reward platform and it is essential you prepare your account the best way possible. Although third-party sellers are great and retail arbitrage takes intelligence and grit, in this blog, we have five suggestions a brand or an aspiring brand owner should do before selling on Amazon.
Register your trademark
Before you start selling your products on the Amazon platform, it is crucial that you register your trademark! You’ve spent months, even years, developing your ideas; therefore, you should protect your brand at all costs. In traditional retail, your trademark would be hard to enforce, but on Amazon credibility means everything. Without a trademark, you risk third-party sellers, resellers and counterfeit products. With a trademark, you gain access to various tools within the brand registry. Our next blog will cover the various tools Amazon offers and what they can offer for brand protection. However, without a trademark, your experience on Amazon will be dreadful.
Separate Your Amazon Inventory
If you don’t have an established Facebook page, Instagram account or Twitter feed for your product then prepare for failure. If you do not have a product network, we recommend that you connect with influence’s or attend conferences and trade-shows to build awareness.
The purpose of establishing a product network or working with a team who has a product network is to generate buzz for your Amazon launch. However, If you have a following and a decent sized product network; You should prepare and plan for promotions across your accounts and share this with your product network. For example, in traditional retail. To drive foot traffic, Stores will offer discounts and promotions to shoppers. The same concept should be done Amazon, and overall this helps toward rankings and sales in the long run.
Build an Amazon Team
Teamwork makes the dream work! Depending on your account size. You are going to need a team of 2 – 4 members, which ensures all questions, emails, shipments, replenishments, and cases are taken care. Also, this ensures that all strategies are consistently reviewed, considered and implemented. If you are in this stage and require a team, be sure to reach out to us with any questions.
Have a Point-of-Contact
Having a point-of-contact for all A – Z reasons is essential. They will be the individuals who communicate with your corporate team what your Amazon team is currently working on and all areas of success and issues. We recommend your point of contact understand all areas of your business from the legal side to operation and marketing. In most cases, this person can be your Sales & Marketing or internet manager and some cases even your general counsel. In doing so, ensures that one member can inform all stakeholders as to what’s happening on the platform.
If you have any questions or are ready to start the Amazon process, you can reach out to us, and we will get you started!